Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Award-winning advertising agency Elite Media, LLC, is Black-owned, women-led, and committed to producing exceptional work ...

The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

“A jack of all trades is a master of none – but oftentimes better than a master of one.” It’s a favorite saying among LinkedIn posters and business bloggers, who often tout this longer version of the ...

Kellanova recently launched a pilot data program that brings in data scientists, engineers and analysts at the start of projects, influencing pricing, packaging, product, marketing and distribution. T ...

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone ...

Day Job, founded in 2018, made a name for itself working with iconic CPG products. Now it's on Silicon Valley's radar.

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Travel brands commonly talk about “escape” from everyday life, but cruise line Royal Caribbean’s new “It’s Big Time” campaign takes a different approach. The campaign debuted during Sept. 4’s ...