Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Advertising techniques are the proven creative and psychological tools that make your ads grab attention, build trust and drive action, whether you’re running a $50 Facebook marketing campaign or a ...

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

As brands navigate a divided social landscape, the line between respect and controversy grows thin. Deepika Padukone’s Abu ...

At C&E ’s Creative Summit, political creatives reflected on the major trends shaping their industry ahead of the 2026 ...

Goldstine landed the top job less than a year after being shown the door at Warner Bros. Pictures, where he arrived after ...

In a market flooded with 10-step routines and viral beauty trends, The Ordinary is taking a bold stance against misleading ...

Following its First National Advertising Conference, the FICC and the UACC held a meeting today at the CGEM headquarters in ...