For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

The restaurant industry is one of extreme supply and demand. On the demand side, everyone needs to eat – and not everyone has the time, ability, or interest to cook their food. So restaurants are ...

The AARON Awards – the first dedicated AI creator awards for advertising – are now officially open for entries, here […] ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Netflix is hunting for a senior creative marketer to be a “gatekeeper” of brand partnerships as it ramps up its commercial ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 hour 33 min ago By Tim Nudd - 2 hours 53 min ago By Tom Wormald - 5 hours 33 min ago 5 hours 33 min ago By Andre Banks - ...