Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

The AARON Awards – the first dedicated AI creator awards for advertising – are now officially open for entries, here […] ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

Integration enables streamlined Reddit advertising with automated workflows and creative scalability. NEW YORK--(BUSINESS WIRE)--Smartly, the AI-powered advertising technology company recognized as a ...

When we think about the future of advertising, the most common denominator centers around a diversity of creative and strategically sound work that doesn’t rely on any one silver bullet approach.

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 hour 33 min ago By Tim Nudd - 2 hours 53 min ago By Tom Wormald - 5 hours 33 min ago 5 hours 33 min ago By Andre Banks - ...

Out-of-home (OOH) advertising has continued to grow despite other forms of traditional advertising such as newspapers, radio, and television declining over the last several decades. Growth of ...

Netflix is hunting for a senior creative marketer to be a “gatekeeper” of brand partnerships as it ramps up its commercial ...

Omnicom said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after ...