By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Back for its 12th year, the ADWEEK Creative 100 is now open for submissions. This renowned list highlights the top creative ...

LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

From YouTubers scripting films to meme pages shaping tone, creator-led ideation is reshaping agency craft and redefining creative hierarchies across India’s advertising scene ...

Are you a print subscriber? Activate your account. 39 min 38 sec ago By Garett Sloane - 1 hour 30 min ago By Tim Nudd - 2 hours 7 min ago By Ad Age Staff - 3 hours 32 min ago By Adrianne Pasquarelli - ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...