For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

The secret sauce? Something Billo calls CreativeOps™, an engine that's essentially the anti-guesswork method to creator ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 hour 33 min ago By Tim Nudd - 2 hours 53 min ago By Tom Wormald - 5 hours 33 min ago 5 hours 33 min ago By Andre Banks - ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the ...

For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of creative swings that can make a big splash and create buzz. While mostly embraced by ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...