Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search ...

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.

Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for ...

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...