Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of ...

Generative AI in advertising is stirring controversy, as seen in recent McDonald's and Coca-Cola campaigns that sparked ...

Mpower’s five-year review shows over 2 lakh young Indian men face rising mental health challenges, with Pune and Mumbai ...

Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how microdramas have evolved faster than any ...

The recent crisis will impact brand IndiGo as it loses the very thing that helped it become the No 1 airline: Reliability ...

For the first time, the AD Design Show is making its entry in the city of Hyderabad, with a two-day fair for design ...

Brilliant Minds series entered its midseason break following the broadcast of Season 2, Episode 10, titled “The Resident.” ...

Maruti Suzuki has dipped deep into its advertising legacy to introduce its newest electric SUV, the eVitara, reviving ...

Discover how successful brands achieve growth not just by expanding their reach, but by becoming a vital part of cultural ...

Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands ...

By revisiting a 1990s classic, the brand brings back memories of older Maruti cars. It positions the new electric eVitara as ...

Sara Arjun thanks Mukesh Chhabra for believing in her and casting her in Dhurandhar, her first adult film with Ranveer Singh.