Skin that suits neither pink nor yellow bases is drawing attention to the concept of an “olive tone.” When choosing a base ...

Sara Waisglass stars in e.l.f. Cosmetics’ “Unglammy Valley” campaign about the horrors of bad foundation matches.

It's been nearly ten years since Rihanna launched Fenty Beauty into the world and kinda changed expectations for brands to be ...

Should concealer be lighter than foundation? It sounds like a simple enough question, but the answer depends on what you want ...

A simple method for matching your undertone and skin type with less guesswork.

In this video I walk you through a simple trick I use to match my foundation shade online using only natural lighting, a selfie, and Instagram Stories. I show how I grab a color from my neck with the ...

It seems commonplace now, but when Fenty Beauty launched the Pro Filt’r foundation with 40 shades in 2017, it was completely unprecedented. Prior to Rihanna’s first foundation launch, many lines ...

New research aims to tackle one of beauty’s most persistent challenges: accurately matching shade complexion-enhancing products to the full, diverse spectrum of global skin tones NEW YORK--(BUSINESS ...

New research aims to tackle one of beauty’s most persistent challenges: accurately matching shade complexion-enhancing products to the full, diverse spectrum of global skin tones Foundation shades are ...

NEW YORK--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) today announced a research collaboration with the School of Design, University of Leeds, United Kingdom, and Dr. Kaida Xiao, a ...

This content is written in partnership with our chosen advertiser. To learn more click here Liquid, powder, cream, mousse and stick – these are the foundation types you’ve probably tried at one point ...