The lawsuit leans on the structure of New York’s no-fault rules. GEICO cites the state’s framework for personal injury ...

Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

The collaboration enables Freightliner and Western Star owner-operators and small fleets to save up to 10% on commercial vehicle insurance. Daimler Truck Financial Services recently launched Connected ...

Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...

As he celebrates the three-year anniversary of establishing the GEICO Local Office of New Hyde Park, owner Ryan McGowan, who’s spent his entire career at GEICO, will commemorate another milestone with ...

Calling the wrong number could cost you hundreds of dollars if you hook up with a bogus customer service line. A metro Detroit woman was shopping for cheaper car insurance in June, and like most ...

Scammers don't just reach out directly — they also set traps by creating fake websites and listing fraudulent phone numbers online that appear to belong to legitimate companies. Venmo warns that its ...

Sure some insurance companies may be either pausing their work in Texas or fleeing the state altogether, for one reason or another. But that doesn't mean these companies can't put their business ...