A new AMOS infostealer campaign is abusing Google search ads to lure users into Grok and ChatGPT conversations that appear to ...

Kaspersky Threat Research has identified a new malware campaign that uses paid Google search ads and shared conversations on ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

When the company launched Carrot Ads in March 2022, powering retail media networks on other e-commerce sites, it was years ...

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate. A new column called “Original Conversion Value ...

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

Scowtt, a Seattle-based startup that wants to reshape how advertisers optimize paid campaigns, raised $12 million in Series A ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, ...

Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers. Google is quietly updating its Personalized Ads policy on ...

Independent digital agency The Digital Picnic (TDP) has announced four new appointments as the agency continues to expand its national footprint and enhance its paid advertising capability. The new ...