This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...

The LinkedIn algorithm can feel like a mysterious gatekeeper, deciding which posts reach only a few connections and which break free into wider feeds. For professionals, creators, and brands, ...

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...

With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...

Google's new feature will hide sponsored results in Search. "Hide sponsored results" applies to all ads on the page. The feature will appear on desktop and mobile. If you immediately scroll past the ...

The search giant's latest move lets people collapse sponsored results, with a catch that still guarantees exposure for advertisers. Image: Unsplash An ad may make you sad or glad, or you may view them ...

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...