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Dr. Maxwell Maltz, in his classic book Psycho-Cybernetics, described the human brain as a self-correcting mechanism. It needs a clear, emotionally charged target.

Dr. Maxwell Maltz, in his classic book Psycho-Cybernetics, described the human brain as a self-correcting mechanism. It needs a clear, emotionally charged target.

The 21-day habit myth is busted. Science shows it takes, on average, 66 days to form lasting habits. Learn why consistency and time are key to success.

But there's just one problem: it's not true. The 21-day myth can be traced back to Maxwell Maltz, a plastic surgeon in the 1960s, who observed it took about three weeks for his patients to adjust to ...

This idea was popularised in 1960 by cosmetic surgeon and author Maxwell Maltz. He noticed that, for example, it takes about 21 days for patients to adjust to their new appearance after undergoing ...

The 21-day myth can be traced back to Maxwell Maltz, a plastic surgeon in the 1960s, who observed it took about three weeks for his patients to adjust to physical changes.

The Myth of 21 Days It was once believed that a habit forms after 21 consecutive days—a notion popularized by surgeon and writer Maxwell Maltz in “Psycho-Cybernetics: A New Way to Get More Living Out ...

Read Maxwell Maltz’s book: Psycho-Cybernetics, and you will see how necessary our self-image is to our optimism, confidence, and everyday success.