The 21-day myth began as a misinterpretation of Dr. Maxwell Maltz’s work on self-image. Maltz did not find that 21 days of task completion forms a habit.

Snap-Back Effect is a term coined by Dr. Maxwell Maltz, author of “Psycho-Cybernetics,” to describe the rampant self-sabotage of personal improvement goals.

Where does the whole ‘21 days’ thing come from? Experts attribute the “21 days to break a habit” myth to Dr. Maxwell Maltz, who worked as a plastic surgeon before becoming a psychologist.

A popular answer is 21 days — a figure that can be traced back to Dr. Maxwell Maltz, a cosmetic surgeon and author of " Psycho-Cybernetics" (Prentice-Hall, 1960).

If asked how long it takes to form a habit, many people will respond “21 days.” This idea can be traced back to Dr. Maxwell Maltz’s book “Psycho-Cybernetics,” published in 1960.

The “21 days to form a habit idea” seems to have come from a 1960 self-help book by cosmetic surgeon Dr. Maxwell Maltz, called “ Psycho Cybernetics, A New Way to Get More Living Out of Life ...

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The 21-day myth can be traced back to Maxwell Maltz, a plastic surgeon in the 1960s, who observed it took about three weeks for his patients to adjust to physical changes.

Philanthropist Anna Maltz, 89, a major donor to Nova University’s Center for Psychological Studies, died last week at her Fort Lauderdale home. Mrs. Maltz and her late husband, Dr. Maxwell Ma… ...