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India Post, Amul and even Boroline—Indian brands are cashing in on Stranger Things hype
Brands can legally use the hype around a show or a movie to market their product, but cannot use the show’s actual name or ...
Advertiser interest for WPL 2026 is at its strongest after the ICC World Cup win even as broadcasters deal with cost overhang ...
JioStar wants to exit its current media rights deal with ICC worth $3 billion. What does this mean for India's sports ...
In an email interaction with India TV, Sajan also talked about the idea behind 'Shahrukhz by Danube', which commemorates 33 ...
In a month from now, All India Radio, launched in its present avatar on June 8, 1936, will enter its ninetieth year. India’s ...
A detailed overview of how GIFT City is transforming into a world-class financial hub with 1,000+ entities, strong regulation ...
Dr Subhash Chandra achieved his first major success in business in 1983 when he struck a deal with the Food Corporation of India for grain storage.
Amazon just gave more details about its plans for ads in its shopper assistant Rufus, a ChatGPT competitor, and here is what brands need to know about the sponsored prompts.
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