Shares of Zillow and other home listing sites tumbled Monday after Google started testing new home ad features in search.
The availability of a Zestimate increased buyer surplus by nearly 6% on average and raised seller profits by more than 4%.
New research published in Marketing Science finds that while Zillow's widely used "Zestimate" home-valuation algorithm boosts ...
New research published in the INFORMS journal Marketing Science finds that while Zillow's widely used "Zestimate ...