Apple has hemorrhaged around a dozen artificial intelligence staff to rivals since January, making it one of the prime ...

If Apple captures its typical share of a new market, its "Apple Friend" could become a $50 billion annual, high-margin ...

Apple is still trying to find its AI footing. That's giving Alphabet and Amazon an opportunity to overtake Apple's valuation.

Trump announced "a very large tariff on chips and semiconductors," but said that companies investing in the U.S. like Apple ...

Apple wants to remind everyone that it’s just running the same play as it always has.

“Reports of my death have been greatly exaggerated,” a quip attributed to the famous U.S. satirist Mark Twain, seems fitting ...

Apple’s new Answers, Knowledge and Information team is developing several ChatGPT-like products that can search the web.

Apple ( NASDAQ: AAPL) stock bounded higher Wednesday, gaining a whopping 5% on the day and propelling the broader Nasdaq ...

That’s not to say tariffs won’t hurt; CEO Tim Cook said tariffs will likely cost the company $1.1 billion this quarter. But analysts say Apple has bigger concerns, such as its future product strategy ...

For Apple Intelligence, the focus isn't just catching up to the industry's "artificial" generation of placeholder content, a sort of party trick lacking a clear, unique value.

A quietly-formed team within Apple named Answers, Knowledge and Information is working on the in-house AI chatbot.

Apple did announce a few Apple Intelligence iterations at WWDC, but the general consensus is that the company's AI efforts ...