When BIG3 decided to become a location-based basketball league, one of the cities granted a franchise was Detroit. And the ...

The BIG3 basketball league, founded by Ice Cube, kicks off its 2025 season on July 20 at Little Caesars Arena in Detroit. The ...

Sure, his name is Ice Cube but, when it comes to his career, the man is on fire! From music to film and other business<a ...

The Big 3, a three-on-three basketball league co-founded by rapper Ice Cube, will play games at Heritage Bank Center in ...

Ex-Laker Dwight Howard signs with the L.A. Riot, part of Ice Cube’s BIG3 three-on-three league. Howard will be inducted into ...

The Chicago Triplets tip off the season on June 14 at the Allstate Arena. Rapper and cofounder of Big3 Basketball, Ice Cube, ...

“We are so pleased to welcome VICE Sports to the BIG3 media lineup,” said BIG3 President Jeff Kwatinetz. “We know that our content is completely unique in the summer sports marketplace and ...

Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a ...

BIG3 CEO Ice Cube said, 'I lived my entire life in STARTER – from my first STARTER jacket when I was 16 years old to the Dodgers jacket I wore last fall.' The BIG3 announced a partnership with ...

Retro athletic-wear label Starter signed a deal with the Big3 to produce on-court uniforms, sideline gear, warmups and fan ...

Today, the BIG3, the premier global 3-on-3 basketball league, and STARTER, the iconic sports apparel brand, have announced a groundbreaking partnership that will redefine the look and feel of 3-on-3 ...

The Ball Hogs play in the BIG3, a professional 3-on-3 basketball league co-founded by entertainment mogul Ice Cube in 2017. BIG3 teams have five roster spots. Boston has three of it’s five spots ...