Musk tapped Yaccarino to replace him as CEO in 2023, shortly after purchasing the platform, then called Twitter, for $44 billion in October 2022. He said Yaccarino would focus primarily on Twitter's business while he focused on product design and new technology.

Linda Yaccarino is done cleaning up after Elon Musk. When she joined the platform formerly known as Twitter in June 2023, investors and ad industry professionals heralded her as a potential savior. The Madison Avenue veteran was tasked with turning around the platform's ad business,

Yaccarino, an advertising industry veteran, held the post for two years after being brought aboard to help revitalize X's reputation among marketers, who had been fleeing the plat