Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along ...

Sydney Sweeney is the latest celebrity betting on the booming intimates market. On Tuesday, the actress announced the launch ...

Sweeney is doubling down on her status as a commercial campaign staple. Less than a year after her American Eagle ad drew ...

Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which ...

The lingerie line is scheduled to drop Jan. 28 at noon ET and arrives at the end of a buzzy year for Sweeney. With 2025 film roles both in the box office flop " Christy " and the thriller " The ...

Fans have thoughts about Sydney Sweeney's new lingerie line.

In a viral video, the actress decorated the Hollywood Sign without permission from the Hollywood Chamber of Commerce.

Euphoria” actress Sydney Sweeney posted footage showing her and a production team tossing hundreds of bras onto the Hollywood ...

Discover Sydney Sweeney's mysterious Instagram post following Hollywood Sign controversy and potential legal consequences.

In December, L.A.-area rent prices hit a four-year low, while apartment vacancy rates hit a nearly five-year high, signaling ...

Sydney Sweeney’s Hollywood Sign bra stunt draws scrutiny as officials review access permissions, with the “Hollyweed” artist calling for equal enforcement and possible legal action.

Sydney Sweeney is launching a new business venture — in her skivvies. The star of The Housemaid announced on Tuesday her company Syrn, a new line of lingerie, and explained her stunt from earlier this ...