Road closures will impact much of Myrtle Beach on March 1 for the annual Myrtle Beach Marathon. There will be 4,000 runners ...

Bored of the same old routine? The Space at Kaleidoscope is shaking up game night. Check out what the first board game cafe ...

Cows & Cones Creamery just opened a second location near Conway off of US Highway 501. The ice cream shop serves flavors ...

Celebrities can often be seen in the Myrtle Beach area, eating at restaurants and enjoying the warm weather and beaches. Here ...

Myrtle Beach’s Big Lots store will close in 2025 along with the Conway and North Myrtle Beach locations. Here’s when the ...

The Myrtle Beach Police Department Chief Amy Prock was honored with an award earlier this week. On Wednesday, Chief Prock was presented with the Public Safety Leader of the Year Award at the Police ...

With maybe an hour of daylight left, this surfer decides anyway to go for a late afternoon surf. His ride is backdropped with ...

MYRTLE BEACH, S.C. (WMBF) - One of the Grand Strand’s most popular events will not return in 2025 due to scheduling issues.

South Carolina forestry officials issued a statewide red flag alert on Friday because of an elevated risk of wildfires. The ...

A lawsuit filed by a woman traveling to the area on business alleges that this downtown Myrtle Beach hotel caused severe bed bug bites.

Happy Friday evening everyone. You have made it to the weekend. A beautiful day across the area. We had plenty of sunshine, but not as warm as Thursday. Today we ...