As its agreement with Nike gets ready to expire, Tennessee is going back to its former apparel partner. The school agreed to ...

The Red Raiders have a lot of confidence heading into the season but five-star commit Felix Ojo has his eyes on the ultimate ...

Colleges are allowed $20.5 million in revenue sharing with athletes this year, but some question if women athletes will get ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

It’s no secret that NiJaree Canady is a trailblazer in college softball and women’s sports in general. On the diamond, she’s coming off one heck of a season wit ...

Canady will also get the chance to reunite with former travel ball teammate Jackie Lis, who comes to Texas Tech after being ...

The Texas Tech football program is making a splash on the recruiting in the new world of NIL and the transfer portal. The Red ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

Letters: Let's not pretend college recruits aren't in it for the NIL money LETTERS TO THE EDITOR Aug 2, 2025 1 min to read ...

Deal on 'valid business purpose' avoids threat of college NIL settlement heading back to court The new agency vetting name, image and likeness deals in college sports reached an agreement that ...

The new agency vetting name, image and likeness deals in college sports reached an agreement Thursday that relaxes standards on player agreements with third-party collectives and avoids taking the ...