The Bulldogs' athletic department set a new fundraising record, doubling the previous record and getting the attention of many people in college sports.

Sooners athletic director Joe Castiglione announced a new 'centralized effort' to maximize OU athletes' NIL potential with a 'trusted partner.' ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...