Wang, who founded the company in 2010, was speaking with analysts after Pop Mart announced record half-year results on Tuesday, with the makers of the ugly-cute Labubu doll reporting net profit soared nearly 400% as demand for the toys surged, particularly in higher-margin overseas markets.

The Beijing-based toy maker is cashing in on the viral success of its ugly-cute dolls, as profit soars 400% in first half of the year