In this industry snapshot, Nexa’s Amit Vyas reflects on the key lessons from 2024 and how they will drive growth in the digital marketing landscape in 2025. From the rise of AI-driven efficiency to ...

"This collaboration is about harnessing the power of digital transformation to elevate fan engagement and create immersive, tech-driven experiences that brings global supporters, including those in ...

ArabyAds and LG Ad Solutions expands partnership to bring targeted CTV advertising to Turkey in partnership with TVekstra.

Sports tourism agency ES Sport has rebranded to a new identity and has appointed H.E. Sheikh Mohamed bin Saif Al Nahyan as its chairman, to help drive sports tourism to the UAE. In line with the ...

Building on two decades of growth and innovation, Alternative Digital Agency has announced its expansion into the African market with the opening of a new office in South Africa. With this move, the ...

With the Holy Month of Ramadan on the near horizon, consumers are expected to spend more time on their mobile devices, shopping for gifts, food, and fashion. This presents brands with a unique ...

Advertisers and publishers are facing the consequences of browser-based tracking limitations, says Admitad's Anna Gildrim.

In this Industry Snapshot, Kinesso’s Karthik Kumar on how data will be the key differentiator in the media and advertising industry, and how “data science and AI are critical in delivering ...

Adidas' footwear designs were inspired by fan-favourite Fortnite characters and in-game objects with playful features and ...