At GO London, executives from B2B firms reflected on their experiences with account-based marketing and how they successfully ...

Digital Shift Q1 2025 explores how marketers can adapt to AI-enhanced search, advances in agentic AI, and the rise of live ...

“Traditional social platforms are becoming increasingly saturated and algorithm-driven, making organic reach increasingly difficult and unpredictable,” says Becky Owen, CMO at influencer marketing ...

Email newsletter platform Substack is beginning to catch the attention of brands as a venue for offering unique insights and deepening engagement. How are they using it, and what should marketers take ...

From improved customer satisfaction to an uplift in sales, we examine three companies who have successfully applied GenAI in customer service alongside the takeaways from their usage.

That was one of the key takeaways from day one of Brighton SEO’s annual gathering of search experts. The conclusion was not that any one factor (say, GenAI, or TikTok) has single-handedly ‘upended’ ...

TikTok has announced a dedicated ad offering for automotive: Automotive Ads. Can it help automotive brands, and what should they bear in mind before investing in the new format? TikTok has made ...