When you picture Gen Z, do you imagine a TikTok-obsessed trendsetter? Are Millennials really the “burnout generation”? And do ...

Discover how TikTok and Twitch are helping Canadian brands grow with AI, creators, and full-funnel tools, from search hubs to ...

In a bold and powerful push for inclusivity and cultural relevance, LEGO Canada’s 2025 She Built That campaign is breaking down gender stereotypes, one brick at a time. The campaign challenges the ...

Last year, Semrush reported that peak listening hours were between 10 am and 3 pm and, while we do expect this to shift as the pandemic (hopefully) comes to a close, it’s undeniable that many of our ...

Social media usage in Canada has experienced years of constant growth, particularly with Millennials and Gen Z. The statistics speak for themselves - social media users aged between 25 to 34 years ...

Hiring new graduates brings fresh perspectives, up-to-date industry knowledge, and strong adaptability to your team. These professionals are eager to apply their skills, bring innovative ideas, and ...

The truth is, all marketing communication professionals will define these functions differently depending on their own experience. I’ve been in the fortunate position where I’ve been able to work in ...

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...

Canada’s marketing technology (otherwise known as MarTech) scene is thriving, with homegrown firms powering innovation from coast to coast. And while you may have heard of giants like Hootsuite and ...

As the Edmonton Oilers fight to bring the Stanley Cup back to Canada, the stakes of bringing the series back to “home ice” for Game Seven means more than ever. Not only are the Edmonton Oilers chasing ...

A survey conducted in collaboration with Marketing News Canada and NP Digital Canada polled over 250 Canadian marketing professionals and found that 84% of companies have already adapted their ...