Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition.

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen ...

DCG's new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its audience.

As marketing fails to speak the language of business outcomes due to an overemphasis on vanity metrics, it is losing its seat at the decision-making table.

For example, a demand-side platform is better at helping control for reach and frequency, while an SSP contributes valuable insights on auction and pricing dynamics. It’s not a bad thing for the lines ...

When used strategically, AI can produce content on par with the quality of marketers' work. What does that mean for the job market?

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for publishers in 2026. Capturing that opportunity demands maximum optionality across ...

Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups.