Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It ...

Understanding where AI agents make financial sense today is the difference between a sustainable competitive advantage and ...

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is ...

High school sports have faced some disruption by the rise of streaming video – as well as the ads that often follow.

Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

Hightouch's new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.