In categories where quality, provenance and production really matter, fame can’t be a substitute for substance.

The streaming-only ad is part of the Danone-owned brand’s larger strategy for category dominance amid competitive protein brands cashing in on the rise of GLP-1 usage.

The film, directed by Tom Lindsay through Tinderflint, features Team GB and Paralympics GB athletes as they reflect on their ...

Crisis experts from Precision, Fenton, Golin and Firehouse Strategies on whether the open letter is a model for collective ...

With rising racial tensions in 2017, Fenty Beauty was born. This brand not only launched one of the most inclusive shade ...

In a time where the industry is seeing reduced benefits, the Publicis agency is promoting employee well-being on the ...

The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s ...

AT&T launched its latest NBA experiential campaign, the “AT&T Dunk Bus,” a traveling game-day takeover that will be traveling ...

Commercial TV body Thinkbox criticised YouTube’s decision, calling the video platform out for lack of transparency.

This week, Nancy Reyes, CEO of the Americas, and Chris Beresford-Hill, chief creative officer of the Americas at BBDO ...

Carat USA welcomed Mitchell “Mitch” Delaney as EVP and head of growth. He joins the Dentsu agency from Interpublic Group (IPG ...