To extend its audience, Reach worked with more than 50 journalists who were interested in owning their own newsletter. The ...

AI can deliver the facts unearthed through journalism, but it can not replicate content that has a unique atmosphere or ...

To reach new audiences, Bergens Tidende approached the elections differently, encouraging people to submit questions for ...

With its Caso Zero podcast, O Globo delved into a mysterious investigation into organ transplants, organ trafficking, and ...

In INMA's latest report, “Unlocking Subscription Growth with Flexible Access,” Washington Post Global Head of Subscriptions ...

Recipients of the Africa Elevate 2026 Scholarship will receive virtual training through INMA on audience growth, digital ...

The consumer funnel for young audiences looks different than the old-school reader funnel. For starters, they’re not ...

INMA’s World Congress of News Media in Berlin earlier this month offered lessons in trust, joy about journalism, the question ...

The hard truth news publishers need to accept is there is simply too much fact-driven content being published.

Social media platforms are increasingly being used as discovery tools for brands to build long-term relationships with key ...

U ntil a year or so ago, most media companies believed they understood their audience. We knew there were different groups ...

A Google feature called “Preferred Sources” lets users choose which news brands they want prioritised in Top Stories. News companies should ask readers to use it.