Waystone has hired Jamie Moran as its first CMO tasked with moving the business to organic, brand-led growth after a series ...

As shoppers become more attuned to pricing and perks, businesses are using loyalty schemes as “an extra layer of storytelling ...

While most marketers agree brand strength drives price power, just over half say their firm can command higher prices than ...

Growth at all costs is not sustainable for any business, meaning marketing must learn to be an engine not just of growth - ...

New research from General Assembly shows many marketers doubt AI’s ability to impact the bottom line, but a lack of training ...

Gambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite ...

Former marketer Dom McBrien has been appointed chief digital and omnichannel officer in the same week the retailer adds 100 ...

Despite enjoying high awareness in the UK, Motorola is on a mission to grow consideration among Gen Z through social media, ...

A “relentless focus” on the customer supercharges commercial success, meaning feedback is always a good thing, says marketing ...

Data also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, ...

With hiring intent stubbornly low and many people struggling, recruiters explain why brands must move faster and which ...

The ASA ruled an ad for the shower gel brand was “likely to reinforce the negative and offensive racial stereotype that black ...