Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...

Launching in Australia Q4 2025, Nielsen Ad Intel CTV delivers powerful insights into Connected TV ad spend and creative strategies across YouTube TV, Netflix, Prime, Hulu, and more—helping advertisers ...

During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

New advanced audience integration provides interoperability, helps brands reach their audiences. NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and ...

Join our webinar for an exclusive look at Nielsen’s Advanced Audience solutions. Learn how to build custom audiences that go beyond traditional age and gender demographics, so you can seamlessly plan ...

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.

Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q2 2025.

There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the ...

Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new channels, and measure success to stay ahead.

Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.

Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for better ROI.