Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...

Launching in Australia Q4 2025, Nielsen Ad Intel CTV delivers powerful insights into Connected TV ad spend and creative strategies across YouTube TV, Netflix, Prime, Hulu, and more—helping advertisers ...

During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s ...

In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning ...

Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen's television ...

Media consumption: See the prevalence of TV and digital among audiences in South Korea.

Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to ...

2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the U.S. sports media landscape this year.

As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.