At The Drum’s Predictions event, Tom Goodwin outlined the macro and micro shifts he sees happening in the advertising world.

The panel agreed that this reflects a change in how attention works on social platforms. Callum McCahon, chief strategy ...

As digital attention collapses and optimization culture reaches breaking point, marketers are rediscovering an old truth: ...

According to a panel of experts at The Drum’s Predictions 2026 event, efficiency and personalization are old hat – but can ...

“I think I was slightly early when I said that 2025 would be the year of the indie,” says Tony Walford, a partner at finance ...

But the real kicker? “Of 100% of all sales globally, only 28% happen online, according to Forrester ,” Garber says.

Any company with customer data and attention can act like a media owner, says Lexi Coulter of Mediasmith. And adding ...

Between geopolitical volatility, economic uncertainty and platform upheaval, the idea of locking in a multi-year roadmap is ...

Mark Ritson opened his session at The Drum’s Predictions event by arguing that marketing has a habit of wildly overstating ...

At Predictions 2026, WPP’s chief AI officer took to the stage to put AI forecasts to the test, highlighting where human ...

Speaking at The Drum’s Predictions, Babs Sotande-Peters, data and measurement lead at Teads, said attention around live sport now peaks before kickoff, putting connected TV home screens at the center ...

Gen Z is enamored with the idea of vibe. But, it’s a nebulous term. So, is it any use to marketers? Does it lie at the crux of marketing to the all-important younger generations, or is it a red ...