Sony announced that starting Thursday, there will be a price increase for the popular video game console PS5. The gaming console will now cost $50 more because of "a challenging economic environment," Sony said.

On August 20 — just hours before the tech world dialed into the Made by Google Pixel 10 launch — Sony announced that it's raising the recommended prices for PS5 consoles by $50 for U.S. retailers. The new prices will likely take effect starting Thursday, August 21, though retailers may implement the new prices at different times.

Starting Thursday, all PlayStation 5 models sold in the United States will see a $50 price increase, Sony revealed, citing the mounting financial pressure from newly imposed tariffs under the Trump administration.

The cost of Sony PlayStation consoles will increase by $50. These price hikes include the PlayStation 5 Digital Edition and the PlayStation 5 Pro. Sony joins Microsoft and Nintendo who have raised prices for their consoles.

Each of the three current models of the PS5 consoles will go up by $50. That means the PS5 Digital Edition will be $500 instead of $450; the standard PS5 (with Blu-ray optical drive) will be $550 instead of $500; and the high-end PS5 Pro will be $750 instead of $700.

After months of holding off, Sony has raised the price of its PlayStation 5 console lineup in the United States and the PS5 Pro is now a whopping $750.

Xbox and Nintendo also announced price increases for their respective consoles this year, with PlayStation's price increase starting Aug. 1.

Sony is raising the price of all PS5 models by $50 in the US due to a “challenging economic environment,” according to a blog post. The changes will go into effect on Thursday. The new prices are as follows:

There's plenty of headsets from the brand that are fully compatible with the Sony pixel-pusher, from the Stealth 700 Gen 3 to the Stealth 600 Gen 3, but so far, the Atlas 200 remains the first of its kind to be officially licensed and bear that iconic blue and white Sony branding.