Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

Sydney Sweeney reveals she had no idea what fame would cost her at 18, as she addressed privacy concerns feeling "guarded." ...

Beyoncé has stepped into the denim spotlight once again, dazzling fans in a bold new Levi’s campaign just as Sydney ...

Trent, who serves in the U.S. Air Force, celebrated his recent promotion to staff sergeant in the 48th Munitions Squadron ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

How nice to have the Sydney Sweeney “great genes” controversy. It is happily of no consequence, which is just what we need for escape from unhinged behavior spilling out of ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one expert told Newsweek.

Shortly after the American Eagle advertising campaign starring Sydney Sweeney went viral, far-right extremist group the Proud Boys decided to weigh in on the same, as per TMZ's report dated August 8, ...

Dog whistling for eugenics. It’s Nazism. Racism. Nazi adjacent. When American Eagle’s latest ad landed like a bad curry, I ...

Sydney Sweeney's brother Trent celebrated his Air Force promotion to staff sergeant with a playful reference to the denim ...

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...