Five words are dominating cultural politics in America: Sydney Sweeney has great jeans. Seemingly everyone has something to say about American Eagle’s latest ad campaign featuring “Euphoria” actress Sydney Sweeney.

The crux of the campaign is Sweeney’s assertion that her jeans are good, but the whole thing rests on a pun: She’s also talking about her genes. “Genes are passed down from parents to offspring,” she says in one video, “often determining traits like hair color, personality, and even eye color. My jeans are blue.”