Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which ...

The lingerie line is scheduled to drop Jan. 28 at noon ET and arrives at the end of a buzzy year for Sweeney. With 2025 film ...

Sydney Sweeney is the latest celebrity betting on the booming intimates market. On Tuesday, the actress announced the launch ...

Sydney Sweeney is sharing her hottest new designs with the world. Sweeney, 28, announced that she’s launching her very own ...

After her viral Hollywood sign stunt to promote her new lingerie brand, Sydney Sweeney has announced SYRN on her Instagram ...

Sydney Sweeney draped the famed Hollywood sign in Los Angeles with bras in a promotional stunt that unfolded without ...

In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra ...

From black lace bodysuits to a headline-making marketing stunt, Sydney Sweeney finds herself at the centre of fashion debate, Fashion, Times Now ...

Sydney Sweeney is launching a new business venture — in her skivvies. The star of The Housemaid announced on Tuesday her company Syrn, a new line of lingerie, and explained her stunt from earlier this ...

She climbed straight into controversy with the launch of her new lingerie brand. The 28-year-old star unveiled a spanking new ...

Fans have thoughts about Sydney Sweeney's new lingerie line.

Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along ...