America’s highest-profile retail chains are walking a difficult tightrope — trying to blunt the financial hit from tariffs by raising prices for consumers without angering them or President Donald Trump.

Walmart said it would raise prices to deal with tariffs even as it maintained its full-year forecast. Target slashed its annual outlook and chose not to raise prices.

Walmart CEO Doug Millon said the company will try to keep prices low, but the company won't be able to absorb the full cost of the tariffs.