K-pop idols are not marketed solely as musicians, but as figures built on emotional engagement, with fandoms forming what experts describe as parasocial relationships through years of perceived ...

After days of silence, both artists resumed communication with fans without mentioning the rumors. Read more at ...

BTS is no longer hiding its impatience — and fans are taking notice. On Dec. 16, all seven members of BTS went live together ...

BTS member Jungkook recently sparked excitement among fans by offering fresh hints about the group’s much-awaited 2026 album, ...

Amid ongoing dating rumours involving BTS' Jungkook and aespa's Winter, the latter reached out to fans through the Bubble ...

Aespa’s Winter is facing online backlash after behind-the-scenes videos showed her interactions with staff, which some ...

Jungkook teased BTS’s 2026 comeback album during a livestream, sharing that the group is focusing on performance-ready tracks ...