Levi’s First Female CEO On Her Bold Plan to Reinvent a Denim Icon
14:53
YouTubeCNBC International
Levi’s First Female CEO On Her Bold Plan to Reinvent a Denim Icon
From miners to musicians, Levi's has outfitted generations for over 170 years. But what does it take to keep an American denim icon relevant in a global, fast moving and fashion forward world? In an exclusive interview with Levi Strauss & Co.’s CEO Michelle Gass, Managing Asia’s Christine Tan heads to Tokyo, a global hub for denim culture ...
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Levi Strauss & Co. on Instagram: "On May 20, 1873, Levi Strauss and Jacob Davis made history when they were granted a patent for riveted pants. The innovation — which solved the long-standing issue of garments tearing under strain — marked both the official birth of the Levi’s® 501® jean and the origin of the modern blue jean, signifying a major milestone for LS&Co. and society at large. Today, 152 years later, the Levi’s® 501® family remains an iconic part of LS&Co. and its history."
0:53
Levi Strauss & Co. on Instagram: "On May 20, 1873, Levi Strauss and Jacob Davis made history when they were granted a patent for riveted pants. The innovation — which solved the long-standing issue of garments tearing under strain — marked both the official birth of the Levi’s® 501® jean and the origin of the modern blue jean, signifying a major milestone for LS&Co. and society at large. Today, 152 years later, the Levi’s® 501® family remains an iconic part of LS&Co. and its history."
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LOL: Laugh Often, Live! on Instagram: "Levi's - Levi Strauss & Co. was founded in 1853 in the United States. This brand is an icon of denim fashion, offering classic and stylish jeans for all ages. With a legacy spanning generations, Levi's continues to innovate in denim design and sustainability, while staying true to its heritage of quality craftsmanship and American style."
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LOL: Laugh Often, Live! on Instagram: "Levi's - Levi Strauss & Co. was founded in 1853 in the United States. This brand is an icon of denim fashion, offering classic and stylish jeans for all ages. With a legacy spanning generations, Levi's continues to innovate in denim design and sustainability, while staying true to its heritage of quality craftsmanship and American style."
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LOL: Laugh Often, Live! on Instagram: "Levi's - Levi Strauss & Co. was founded in 1853 in the United States. This brand is an icon of denim fashion, offering classic and stylish jeans for all ages. With a legacy spanning generations, Levi's continues to innovate in denim design and sustainability, while staying true to its heritage of quality craftsmanship and American style."
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LOL: Laugh Often, Live! on Instagram: "Levi's - Levi Strauss & Co. was founded in 1853 in the United States. This brand is an icon of denim fashion, offering classic and stylish jeans for all ages. With a legacy spanning generations, Levi's continues to innovate in denim design and sustainability, while staying true to its heritage of quality craftsmanship and American style."
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