Ejae, the singing voice behind Rumi in Netflix's hit animated film KPop Demon Hunters, is starring in Liquid I.V.'s first Super Bowl ad. A new 15-second spot shows her singing Phil Collins' "Against All Odds" with an echoey voice that clears up after sipping Liquid I.V. The full 30-second ad will air during the first half of the game on Sunday, Feb. 8, delivering a "wake-up call" about hydration. CMO Stacey Andrade-Wells said the brand approached the campaign like a Hollywood blockbuster launch,
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