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Cracker Barrel Stock Plunges After New Logo Sparks Controversy

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern hospitality by loyal fans. The rebrand, including a modern logo without Uncle Herschel and the barrel, is part of a $700 million transformation that’s triggering a steep decline in its stock. NBC’s Brian Cheung reports for TODAY.

Cracker Barrel Menu

Cracker Barrel Menu with Prices

Cracker Barrel Menu with Prices

Cracker Barrel Menu Prices & Hours 2024 - Menu Prices Guide

Cracker Barrel Menu Prices & Hours 2024 - Menu Prices Guide

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Cracker Barrel Just Brought Back 4 Beloved Summer Dishes—Plus 2 All-New Menu Items

Cracker Barrel Just Brought Back 4 Beloved Summer Dishes—Plus 2 All-New Menu Items

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Cracker Barrel reveals new logo as part of modern makeover

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Cracker Barrel Recipes

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We Tried 5 Cracker Barrel Copycat Recipes That Taste Just Like the Real Thing

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Cracker Barrel Scraps New Design Plans After Customer Backlash

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