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The Gruen Effect: How IKEA’s Store Design Makes You Buy More
One of the retailers best known for an engaging store experience is furniture retailer IKEA. Their stores are designed to put our emotions and ...
Jan 2, 2021
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Have you heard about the IKEA Effect? It’s the idea that we value things more when we’ve had a hand in making them! ✂️ because they required our creativity, care, effort, focus and time to create and that’s what it clicked “This is exactly why creative workshops work so well” People don’t fall in love with the finished object. They fall in love with the process. The choosing. The trying. The little mistakes. The moment they realise, wait… I made this!! That sense of pride doesn’t come from buyin
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