In 2008, top email marketer Ben Settle learned a valuable lesson about online marketing from renowned expert Ken McCarthy.Ken said, “Go ahead and use social media if you want, but remember this: the real money in direct response comes from opt-in pages, sales pages, and relentless email follow-up."Fast forward to today, and the truth remains unchanged.I've heard countless horror stories of marketers losing their massive social media followings overnight because of one wrong move.When you build y
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