In 1977, Frank Zane landed a Pabst Blue Ribbon beer commercial while training at Gold's Gym, shortly after winning his first Mr. Olympia title that year. During the audition process at Gold's Gym, Zane confidently told the producers, "Look! I know you're going to talk to a lot of people. But you know you don't really need to because I'm Mr Olympia. I'm the current Mr. Olympia. I'm the best in the world, and you're not going to find anybody better at this than me." His bold pitch worked, and he s
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