EXCLUSIVE | Last year, consumers were dissatisfied with Southwest Airlines' policy changes, but they want you to look at the "before times" with rose colored glasses. In a 30-second ad that will run during Peacock TV's Super Bowl stream and on linear and local cable in six regions, the airline is playfully reminiscing about its 55-year open seating policy. The spot portrays an exaggerated version of the race to sit next to your travel companions, avoid a middle seat, or check in early enough to

Chief content officer for Adweek, Zoe Ruderman breaks down the big business of Super Bowl advertisements and takes a look at all the hottest commercials we can expect during the big game. | ABC News Live

In 2025, Al will evolve from a backend tool to drive marketing innovation directly. We can expect the emergence of agent Al 2.0, a new breed of agent Al that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players, stealing some of the Al spotlight from companies like OpenAl and Google. Read more about the key Al trends to watch out for in 2025 from ADWEEK’s Trishla Ostwal - https://adweek.it/3DIBj7P | Adweek